Coupons are used to access or trigger special offers in ShowClix. There are five basic types of coupons: 

• Discount
• Presale
• Automatic
• Complimentary
• Reserve

Coupons do not work with Products.

Coupons can be created in the Manage section, and you can assign coupons for an event while on the Event Overview page. The options on this page will adjust depending on which coupon type is selected.

A note on formatting: Coupon codes must be 5 characters or more and are not case-sensitive. They are also limited to alphanumeric and these special characters: (-,_)

Note: The coupon submission field on a ticket purchase page will only appear if there is a current active coupon. Coupon codes cannot be tested before an active start date.

Customer Experience

Presale, Reserve, and Access Codes: The coupon input fields for these types appear on the ticket page before ticket selection:

Discount, Comp, & Automatic Codes: The coupon input fields for these types appear after selecting tickets.

Event Listings

Presale Codes: The “get tickets” button is replaced with a presale button that opens the coupon input field. 

All Other Code Types: The coupon input fields for all other code types appear on the ticket select screen.

Box Office

In the box office interface, the coupon input field consistently appears after ticket selection, typically at the bottom of the page.

Create a Discount Coupon

Discount coupons are used for discount offers. These coupons are applied per ticket (face value), and can be used online or at the box office. Discount coupons can be applied as a flat discount or a percentage of the total cost.

• Coupon Type - Select Discount
• Coupon Name - Enter a name for the coupon to use for your reference. This name will not be public.
• Code - Enter the discount code to be distributed to customers. The code must be between six (6) and recommended fifteen (15) characters.
• Amount Type - Select whether to apply a flat discount or a percentage off the total cost when using the coupon.
• Amount - Enter the amount of the discount (percentage or dollar amount, depending on your selection above).

Create a Presale Coupon

Presale coupons are used to grant access to event tickets before the officially designated date and time when tickets will be publicly available.

• Coupon Type - Select Presale
• Coupon Name - Enter a name for the coupon for your reference. This name will not be public.
• Code - Enter the presale code to be distributed to customers. The code max is recommended to be fifteen (15) characters or less.

Create an Automatic Coupon

Automatic coupons provide a discount when the total face value of selected tickets reaches the designated amount. For example, if you offer a $5.00 discount on orders of $100.00 or more, a customer receives the $5.00 discount once the order reaches $100.00 (not including fees).

• Coupon Type - Select Automatic
• Coupon Name - Enter a name for the coupon for your reference. This name will not be public.
• Amount Type - Select whether to apply a flat discount or a percentage off the total cost when the coupon is activated
• Amount - Enter the amount of the discount (percentage or dollar amount)
• Target Amount - Enter the total dollar amount that the customer must reach with the order to activate the coupon

Complimentary Coupons

Complimentary coupons are used to provide free tickets, by waiving the face value and all fees associated with the ticket. 

The event organizer still incurs back-end service fees on all comp tickets issued.

• Coupon Type - Select Complimentary
• Coupon Name - Enter a name for the coupon for your reference. This name will not be public.
• Code - Enter the comp code to be distributed to customers. The code max is recommended to be fifteen (15) characters or less.

Reserve Coupons

Reserve coupons are used to save designated seats in an order. These coupons only apply to reserved seating events and are not associated with any discounts.

• Coupon Type - Select Reserve
• Coupon Name - Enter a name for the coupon for your reference. This name will not be public.
• Code - Enter the reserve code to be distributed to customers. The code max is recommended to be fifteen (15) characters or less.

Access codes

• Coupon type - Select Access
• Coupon Name - Enter a name for the coupon for your reference. This name will not be public.
• Code - Enter the access code to be distributed to customers. The code max is recommended to be fifteen (15) characters or less.

Remember: when using access codes, you need to build price levels that are hidden online before you can build an access code.

Learn more in the Assign and Manage Coupons article.