Timelines and Datasets FAQ
This guide will help you understand the specific information you’ll see when viewing a timeline.
When building a timeline, you’ll select an alignment, which primarily determines the shared y-axis or endpoint for each event’s datasets. There are five options for viewing your timelines, broken into two primary styles:
Most of the options display relative timelines, which align similar moments across all selected events. Then, when you view the timeline, you can compare trends across similar intervals for all events. In other words, the y-axis might represent each event’s first ticket sale or the on-sale date, and each subsequent interval would represent Day 1, Day 2, etc. from those dates. These options are most useful when selecting multiple events.
The Full Calendar (No Alignment) option is an absolute timeline. In short, this means that the x-axis simply represents a standard chronology, just like looking at a calendar. Each interval will represent the same day, hour, etc.
1. First Ticket Sale. The date/time of the very first ticket sold for the event. Includes all presales and test sales.
2. Sales Open. The date/time when tickets were made available to the public. Does not include presales.
3. Last Ticket Sale. The date/time when the final ticket was sold for the event.
4. Event Start. The date/time when the event starts. Does not include tickets sold at the box office after the event start time.
5. Full Calendar (No Alignment). The complete sales cycle for all selected events.
Each dataset is represented by one line in your overall timeline. These can be set while creating a new timeline.
- Ticket Revenue. Financial income from ticket sales. (Revenue includes amount after discounts, comps, as well as the adjusted value of bundled tickets. Does not include fees and does not subtract refunded tickets.)
- Tickets Sold. Number of active tickets sold.
- Completed Orders. Number of orders that have been completed. Does not include canceled orders.
- Product Revenue. Financial income from product sales. (Revenue includes amount paid for products, e.g., the adjusted value of a product sold within a bundle. Does not include fees and does not subtract refunded products.)
- Products Sold. Number of products sold. Does not include voided product sales.
- Void Tickets. Number of canceled tickets.
- Void Products. Number of canceled product sales.
- Gross Ticket Refunds. Financial amount paid out for refunded orders. Does not include chargebacks. Applied on the date of the refund, not the order.
- Tickets Refunded. Number of tickets refunded. (May differ from number of void tickets.)
- Products Refunded. Number of products refunded. (May differ from number of void products.)
- Ticket Revenue Less Refunds. Financial income from ticket sales. (Revenue includes amount after discounts, comps, as well as the adjusted value of bundled tickets. Does not include fees.)
- Product Revenue Less Refunds. Financial income from product sales. (Revenue includes amount paid for products, e.g., the adjusted value of a product sold within a bundle. Does not include fees.)